Showing posts with the label Book Marketing

11 Things Not to Do Before Your Book Launch

"Sometimes what you mustn't do is just as just as important as what you must do." Read the full Articles Source: Huff Post Books

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How to Launch a Bestselling Book | By Michael Hyatt

By Michael Hyatt Summary by First three disclaimers: • I can’t promise this will work for you. • This assumes you have a wow product. • This doesn’t include what the publisher did. Okay, with that out of the way, here are the seven actions I took: 1. I set a specific goal. 2. I assumed personal responsibility.    Why? Three reasons:    *No one knows the product better than I do.    *No one can be a better spokesperson than I am.    *No one has more at stake than I do. 3. I engaged my tribe early. 4. I secured endorsements. 5. I formed a launch team. 6. I focused the promotion. 7. I created a can’t-say-no offer. Read full Article:

Kindle Book Promotion With Twitter-Tips and Best Practices |

Twitter is a great tool to use by itself, or in conjunction with other social media tools, when you want to give a bit of oomph to your book promotion. Here are some tips to make Twitter worth your while. 1. Tweet good information regularly Communicating frequently is key to effectively communicating with your followers. Firstly, it keeps your name in their minds, secondly you must tweet useful and specific information relating to your book and its subject matter. This makes them continue to follow you, plus when they retweet your useful information, others follow, thus increasing your potential sales audience. If you have a blog, make sure you tweet your new blog posts as well. Try tweeting facts, quotes, or controversial opinions about your book topic to your audience.   2. Retweet and Credit other people’s tweets Finding and reposting relevant tweets is a great way to build relationships with others and show that you respect the community.   3. Develop relationships with fellow a

How To Get Book Reviews Without Spending (Too Much) Money

By Joanna Penn* I believe that book reviews are critical for sales. They are up there with writing a great book and using pro editors and cover designers. If you can get great reviews, you will make sales and they definitely impact the Amazon algorithms. I also believe in writing reviews for books I like – a little review karma comes in handy! In today’s guest post, short story author Ken Brosky shares his tips for places to get reviews. There’s no better way to generate buzz for your books than to get some positive reviews. Heck, even negative reviews can generate some buzz! But how do you go about getting those reviews, and what should you pay? Is it worth paying for reviews? That all depends on your goals. While there are some major book review services that provide reviews at a fee (Kirkus and Foreword are the most popular), that fee might be out of your price range. Are you willing to spend $400 to get a book review from one of the biggest and most respected book reviewer

Want the Best Business Card Ever? Write a Book

By Marsha Friedman* Nearly every day, someone asks my advice on the best way to promote their business or themselves. I get the question at speaking engagements, at the office and, yes, sometimes at home. I don’t mind at all, because I’ve always got a good answer: Write a book. "A book?” some say - with obvious horror. “I’ve never written a book!” Precisely my point. But let me back up a bit. When I started EMSI 22 years ago, I soon realized the clients who got the attention of the media most quickly were those who’d written a book. Not just any book, mind you, but one that aligned with what they were promoting. The apple salesmen who wrote about apples were far more successful getting media coverage than those who wrote about oranges – and those who hadn’t written anything at all. Why? Because yesterday’s business cards are today’s books. They give their authors immediate credibility, establishing them as experts in their fields. Credibility opens the door to journa