The Single Best Marketing Tool for an Author?
By C. Patrick Schulze, August 23rd, 2010 If you’re unfamiliar with the idea of a blog, the term comes from the contraction of the phrase, “web log.” A blog is simply a way to post whatever you wish to the Internet. Many think of it as a free, simple, easy-to-maintain website and others consider it an open journal. A blog, as with every part of your marketing, has but one main purpose. It’s to raise awareness of you and your books and novels. However, it also serves a number of other purposes. Your blog: helps establish your credibility as an author allows others to learn of your books and novels sells and pre-sell your books, 24/7 allows you to have a two-way conversation with your potential customers serves to promote your existing and upcoming books and novels allows you to communicate about things that are of importance to you can put you in touch with other authors for collaborate, not competitive, efforts can even help you develop the habit of writing on a regular