How to Launch a Bestselling Book | By Michael Hyatt

By Michael Hyatt
Summary by

First three disclaimers:
• I can’t promise this will work for you.
• This assumes you have a wow product.
• This doesn’t include what the publisher did.

Okay, with that out of the way, here are the seven actions I took:
1. I set a specific goal.
2. I assumed personal responsibility.
   Why? Three reasons:
   *No one knows the product better than I do.
   *No one can be a better spokesperson than I am.
   *No one has more at stake than I do.
3. I engaged my tribe early.
4. I secured endorsements.
5. I formed a launch team.
6. I focused the promotion.
7. I created a can’t-say-no offer.

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