Shining the Book Promotion Spotlight on Stephen V. Masse

Stephen V. Masse was born in Boston, Massachusetts. He wrote his first novelat age 13, handwritten into a school composition book.

Educated at the University of Massachusetts at Amherst, he studied creative writing, and was author of a weekly newspaper column, “Out of Control.” His first novel for children, Shadow Stealer, was published by Dillon Press in 1988. Short Circus is his second novel for children.

In addition to children’s books, Masse has written A Jolly Good Fellow, winner of the Silver Medal in the 2008 Independent Publisher Book Awards, as well as honorable mention in the 2008 New England Book Festival for best books of the holiday season.

Stephen’s latest Book is Short Circus.

Welcome to Book Marketing Buzz, Stephen. Can we begin by having you tell us a little about your book?
Short Circus is twelve-year-old Jem Lockwood’s own story about his remarkable adventures with his Big Brother Jesse Standish, and a host of neighbors and friends. When Jem discovers that Jesse’s rented house is about to be sold, he does all in his daring imagination to make the house unmarketable. Summer has never been better, now with Big Brother Jesse to lead explorations of familiar landmarks, museums and beaches. Sadly the city’s swimming pond has been sabotaged, and the city has had to close it to all recreation after two boys are injured. Jem is sure he knows who did it, and helps carry out a plan to punish the evildoer. But Alpha qualities are not always perfectly aimed, and Jem learns about the consequences of jumping into action without sufficient knowledge or understanding.

What is the first thing you did to promote your book once your publisher accepted your manuscript?
My first priority was to get the book into circulation among major review sources, and second was to get it into literary competitions. Another major focus was the book cover, because once a cover goes online, the book may be forever defined by that thumbprint. The rest of marketing is a mixture of online sources such as blog tours, visits to book promotion and review websites, and advertising; and real-world hustling to get the book into bookstores and get readings in libraries and other venues.

Read full Interview:
Shining the Book Promotion Spotlight on Stephen V. Masse


  1. A more realistic article recognising that people who write books may not always be the best people at marketing them.


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