26 March 2013

Book Savvy Spotlight on Steve Perry

Bringing you exclusive interviews with authors featured in the Book Savvy Newsletter.
Our Guest is Steve Perry*
Enjoy the interview.
 
Q1. Can you tell us a little about yourself and your book 'When Payday Loans Go Wrong?
Financially speaking my life has been nothing short of a disaster due to my inability to control my finances - leading from one mess to another. Firstly it was a war with the bank, and then my catastrophic mistake with the payday loan industry. 'When Payday Loans Go Wrong' tells the story of how I managed to mess things up so badly!

Q2. Why did you write this book?
I couldn't change what had happened to me, the only thing I could do was warn others of the dangers.

Q3. What provided the inspiration for you to become a writer in the first place?
I was driven by rage. I felt an overwhelming need to tell others of what had happened to me, to warn them of the true damage the loan industry could cause and hopefully to prevent the same happening.

Q4. What was the most challenging thing about writing this book?
I had to get the facts right. I was willing to name and shame every lender I had the 'pleasure' of dealing with, so I had to research the lenders and get my facts right.

Q5. What are your interests when you are not writing?
I am a menace to the payday loan industry, and I run.... I love to run.

Q6. Describe how you felt when you first saw a copy of your published book?
Two words ... 'mission accomplished'.

Q7. What is the first thing you did to promote your book immediately after it was published and what are you currently doing to promote your book?
The book ran hand in hand with my campaign, I made sure the book was advertised on my campaign website. I am currently using Twitter now.

Q8. If you had to pick just one book marketing tool that you've used to promote your book, which would you say has been the most effective?
Twitter is the future. Its reach is limitless.

Q9. Do you do more promoting online or offline and which do you prefer?
The world lives online now - it's the place to be.

Q10. Who will this book appeal to, what is its target audience?
Often those who are already in payday loan hell, unfortunately! Although everyone else can benefit from it.

Q11. What would you like people to take away from reading your book?
It has to be - 'a way out'! Simple as that really. Learn to fight back, and learn to win. And if you've never taken a payday loan - don't!

Q12. Are you concerned about the effect of e-publishing on traditional books?
Anyone who is concerned about evolving with the rest of the world needs to have a word with themselves. Times change, we must adapt.

Q13. What kinds of feedback have you received from your readers?
Very good feedback - people appreciate the willingness to reveal, and the boldness in naming and shaming an entire industry.

Q14. What have you been up to since your book has been published, and what do you have in mind for the future?
I have been on a campaign against the payday loans industry. The campaign took precedence and the book ran alongside it. With the media work and campaigning, I tried to incorporate the book. For the future, it's about becoming Steve Perry the author, not the poverty stricken fighter and campaigner.

Q15. What advice would you give to aspiring writers?
Writing - that is your target, publication is a bonus. Let passion drive it and determination turn it into reality.
Thank you for your time. We wish you every success in your writing career.
 
 
*My greatest achievements to date have come directly from my darkest days, never in my wildest dreams could I have imagined the way 2011 would pan out for me, particularly given the way it had begun. Yet here I am a published author and internet campaigner but still feeling the effects of 2 years of payday loan hell in both my heart and my bank account! As a campaigner I have already featured in national media across the entire spectrum of tabloid, radio and television including Live on BBC Breakfast, a feature on ITV's flagship documentary 'Tonight' and most recently on ITV Daybreak. 

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** Book Savvy is an e-newsletter of Pneuma Springs Publishing, featuring news and information about all published books and new releases with highlights about the authors behind the books. Look out also for helpful resources e.g. blogs, book reviews and of course, discounts, special offers etc.