PR with Passion: Successful book promotion in a challenging era | SeacoastOnline.com
July 01, 2010 2:00 AM
"Many people think that when they're finished writing their book, the hard work is over, but the truth is, marketing is critical to an author's success. Marketing campaigns do more than drive sales. They generate awareness and excitement about a book, create a sense of urgency, demonstrate the author's expertise and build a community of fans and supporters, who can also serve as "ambassadors" for the book and the author. While marketing does take time, energy and money, today's authors can't afford not to implement a marketing campaign.
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PR with Passion: Successful book promotion in a challenging era SeacoastOnline.com