3 July 2010

PR with Passion: Successful book promotion in a challenging era | SeacoastOnline.com

By Stefanie Guzikowski
July 01, 2010 2:00 AM

"Many people think that when they're finished writing their book, the hard work is over, but the truth is, marketing is critical to an author's success. Marketing campaigns do more than drive sales. They generate awareness and excitement about a book, create a sense of urgency, demonstrate the author's expertise and build a community of fans and supporters, who can also serve as "ambassadors" for the book and the author. While marketing does take time, energy and money, today's authors can't afford not to implement a marketing campaign.

Authors work hard to stand out as creative, talented writers, and they must tap into that creativity once again to develop an engaging, powerful marketing campaign. It takes considerable effort and time to successfully promote and market a book prior to, during, and after a book launch. In fact, promotion should begin three to six months prior to printing and continue indefinitely after its launch."

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PR with Passion: Successful book promotion in a challenging era SeacoastOnline.com
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