29 June 2010

Shining the Book Promotion Spotlight on Stephen V. Masse

Stephen V. Masse was born in Boston, Massachusetts. He wrote his first novelat age 13, handwritten into a school composition book.

Educated at the University of Massachusetts at Amherst, he studied creative writing, and was author of a weekly newspaper column, “Out of Control.” His first novel for children, Shadow Stealer, was published by Dillon Press in 1988. Short Circus is his second novel for children.

In addition to children’s books, Masse has written A Jolly Good Fellow, winner of the Silver Medal in the 2008 Independent Publisher Book Awards, as well as honorable mention in the 2008 New England Book Festival for best books of the holiday season.

Stephen’s latest Book is Short Circus.


Welcome to Book Marketing Buzz, Stephen. Can we begin by having you tell us a little about your book?
Short Circus is twelve-year-old Jem Lockwood’s own story about his remarkable adventures with his Big Brother Jesse Standish, and a host of neighbors and friends. When Jem discovers that Jesse’s rented house is about to be sold, he does all in his daring imagination to make the house unmarketable. Summer has never been better, now with Big Brother Jesse to lead explorations of familiar landmarks, museums and beaches. Sadly the city’s swimming pond has been sabotaged, and the city has had to close it to all recreation after two boys are injured. Jem is sure he knows who did it, and helps carry out a plan to punish the evildoer. But Alpha qualities are not always perfectly aimed, and Jem learns about the consequences of jumping into action without sufficient knowledge or understanding.

What is the first thing you did to promote your book once your publisher accepted your manuscript?
My first priority was to get the book into circulation among major review sources, and second was to get it into literary competitions. Another major focus was the book cover, because once a cover goes online, the book may be forever defined by that thumbprint. The rest of marketing is a mixture of online sources such as blog tours, visits to book promotion and review websites, and advertising; and real-world hustling to get the book into bookstores and get readings in libraries and other venues.

Read full Interview:
Shining the Book Promotion Spotlight on Stephen V. Masse
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Book Marketing Mondays: The Craft of Marketing | The Official BookBuzzr Blog

"I sat in the audience at the James River Writers’ Conference last year where a panel of three well-known authors spoke on book marketing. They offered what I consider the secret to marketing your book.
After the authors held their discussion, they opened the floor for Q & A. An aspiring author asked a question which I’ll paraphrase. She asked, how much time did the authors spend on marketing their books and how much on their physical writing. The authors covered their microphones and whispered among themselves. They then nodded in unison. One of them leaned into his microphone and said, “seventy-five percent on marketing and twenty-five percent on writing.” The other two nodded their agreement.
A sudden hush fell over the audience. However, a hubbub soon rumbled around the room. I think everyone in attendance had the same question I did. “Really?”
The authors then went on to explain their collective comment, but each one agreed on the formula offered."
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Read Full Article at:
Book Marketing Mondays: The Craft of Marketing The Official BookBuzzr Blog
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28 June 2010

A gripping sea adventure novel by James McCarthy - 'Me and the Foreign Girl'

James McCarthy releases a gripping sea adventure novel with an enthralling plot.


"A unique thought-provoking style that will keep you well and truly immersed till the end."

The Plot:
Caught in an Atlantic storm the ‘Annie L.’ is sinking. With its motley crew the trawler is an accident waiting to happen. They are hundreds of miles from their homeport on the picturesque Achill Island on the west coast of Ireland and there may be no chance of rescue.

The crew; the Skipper, his sensible nephew Pat and deck hand Coleman seem to have a death wish. Life had failed each of them in its own way. The exception is the beautiful red haired marine biologist from Finland who is with them for this one trip. She wants to live…. 

…Find out more…Me and the Foreign Girl


...An excellently woven plot… publishedbestsellers.com
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An incredible crime thriller novel by Neal James - 'Two Little Dicky Birds'

Neal James releases an incredible crime thriller novel with a tightly-woven plot that will have you in tenterhooks and keep you guessing right till the end.

"This is the number one page turner; it will defy your efforts to put it down!"

The Plot:
On Saturday 8th April 1975, in a fit of rage, Paul Townley took the life of his father, Harold. The significance of that single event was to affect the rest of his life, as he resolved to make it his mission to rid society of the kind of person that the man had become.

The first killing took place six months later, and over the following fifteen years seventeen more were to follow, as the trail of devastation left by a serial killer covered the length and breadth of England.

Detective Chief Inspector Colin Barnes looked down at the letter which lay on the desk before him…

…Find out more…Two Little Dicky Birds


a gripping detective thriller ……. publishedbestsellers.com

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Julius Falconer's superb, detective novel - 'Jagger'

Julius Falconer releases a superb, detective novel with a deft and thought-provoking plot.

"Intelligent stimulation vies with sheer entertainment for pride of place."

The Plot:
Lionel Jagger, head of English at Mincliffe College in rural Worcestershire, is found dead in bed one morning, with his throat cut. Twenty-eight years old, erudite, talented, popular: an unlikely victim of murder. Inspector Wickfield and his assistant Sergeant Spooner trawl through his life, leaving no stone unturned. They interview widely, they travel extensively. The only result is bafflement, since all they meet have either no motive for murder or an unassailable alibi. In his despair at bringing the affair to a successful conclusion, the Chief Inspector hands the case to another detective team. Wickfield, however, despite this set-back, uncovers, with a flash of inspiration as clever as it is fortuitous, a devious and subtle plot that has deceived his colleagues!

...Find out more…Jagger


A brilliant plot, a masterpiece!… publishedbestsellers.com
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David Jay's detective thriller - 'Inspector Doyle Daly: The Rise and Fall of the Phoenix'

David Jay releases a detective thriller with an intriguing plot that is sure to keep you entertained and rapt till the very end.

The Plot:
‘The Rise and Fall of the Phoenix’ follows the hunt for a serial killer who taunts the police by leaving clues which inform of his next victim. Doyle takes the case after several murders and a wrongful conviction which sees the killer still on the loose and with all the same trademarks. This is a fast paced thriller which takes the reader into the world of everyday policing and camaraderie between like minded officers.

…Find out more…Inspector Doyle Daly - Rise and Fall of the Phoenix


This is the first in a series of books featuring Inspector Doyle Daly. Follow the SIU team through the series of books.

...a unique and imaginative plot... publishedbestsellers.com
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Julius Falconer's gripping detective novel - 'Tempt Not the Stars'

Julius Falconer releases a gripping detective novel.

"Written in the classic tradition of British detective fiction, the adept Julius Falconer, informs, entertains and intrigues his readers in equal measure."

The Plot:
The Hon. Mr and Mrs Bede Lambton, of Abberton Hall in Worcestershire, persuade their nephew Gregory to enter a competition run by the Syrian Ministry of Tourism. Gregory, a student in the archaeology department of Bristol University, produces a paper called ‘The Syrian Sapphire’, but it is a housemate of his, Sheena Morrison, who submits it in her own name and under a changed title, ‘The Star of Syria’. The day after being told that her entry has won, Sheena is murdered. There appears to be nothing in Sheena’s life or in the competition entry to justify such savage action. Inspector Wickfield and Sergeant Hewitt find themselves baffled by a seemingly motiveless murder. Had the killer mistaken his victim? Was the murder a burglary that had gone wrong?!

…Find out more…Tempt Not the Stars


...Brilliantly crafted detective thriller……. publishedbestsellers.com
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Chris Pownall releases a hilarious autobiography - 'Funny How Things Work Out'

Chris Pownall releases a hilarious autobiography including a fifty year fulfilling career and various travels around the world.

"This hilarious autobiography is sure to put a smile on your face."

This is the story of Chris Pownall’s life beginning from early childhood to retirement. Chris’ autobiography is unique because he tells his story with a slant towards the more hilarious side of his life.

Chris has always had a reputation for being there when things were going wrong–but it’s nothing to do with him really! His former work colleagues will bear witness to situations involving freak weather conditions and disrupted travelling arrangements. His sense of humour has seen him through many difficult situations–which he managed to salvage with wit and discretion (Even if he says so himself)!

…Find out more…Funny How Things Work Out 


...An authentic biography……. publishedbestsellers.com
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26 June 2010

Another good independent review from Goodreads - In all Probability

In All Probability by Steve Morris (Goodreads Author)

Nicole's review, June 23, 2010
rating: 5 Star

In All Probability is a collection of 30 short stories, all with unusual endings. In fact, you could probably say the endings would not happen "in all probability". As I read one short story after another, I was reminded of the Twilight Zone... many of these stories would find a happy home on that show. They were all strange and quirky and I couldn't wait to get to the end to find out what unusual thing would happen next. Overall, the stories were very entertaining (true, there were some I was less interested in than others, but that's bound to happen). I would recommend this to anyone looking for an interesting, light read.

18 June 2010

Mandy the bookworm's Review - In All Probability

Steve Morris has done a wonderful job of putting together 30 short stories, roughly three to five pages in length, in his collection, In All Probability. The stories are about ordinary people, real people, you and me, and the choices they make which can have life-changing consequences. The endings aren’t what you would call unhappy, rather they are what most probably would happen, and of course life isn’t all happy endings so let’s say the endings are ‘real’.

Read Full Review

About the Book
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Book Promotion Tips for Skittish Sellers - The Savvy Book Marketer

In today's guest post, mystery writer Elizabeth Craig shares book promotion tips for authors who are shy about selling.
My children are both in Scouts. It’s been a great experience for them—they get to try new things and build self-confidence and self-reliance.
The only thing I dislike about it? The selling

Read Full article at:

Book Promotion Tips for Skittish Sellers - The Savvy Book Marketer
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16 June 2010

A Ticket to Tewkesbury - A candid review by Nathan Weaver

I've been following James for a few years now, as he started out online sharing short stories. This was his first published novel, and I got my dirty paws on it and thoroughly enjoyed it from start to finish. And even after reading it, I still grab it and read some here and there. It's a quick paced book, and treats its characters with respect.

It unravels with lots of twists and turns, and I found some of its humor to be very reminiscent of Hitchcock in his younger days. And actually, the whole story had a Hitchcock feel to it. Something Hitch wouldn't have minded making a movie, no doubt.

I strongly recommend it. It's an easy, intriguing, fun ride to "Tewkesbury" and back again.

And now I hear the sequel is in the works, which is good... because this book doesn't tie up all the loose ends--putting it lightly.

About the book

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11 June 2010

Your Book Marketing Plan – How Much Should You Budget to Promote Your Book?

To promote your book successfully, it’s important to budget funds for book marketing. While it’s certainly possible to do online book promotion on a shoestring budget, you will still need to invest in promoting your book.

The amount you should budget depends on your book marketing plan. Here are some expense categories to consider and some money-saving tips:

Blog/Website: Website design and hosting fees. If you use a blog-based website, you’ll minimize costs for online book promotion.

Graphics: Design of website header and graphics, design of printed materials, purchase of stock images for blog/website, and a photo shoot for your author photo. Services such as Killer Covers and eCoverBee can provide lower cost website graphics.

Printing: Business cards, bookmarks, postcards, flyers, and posters for personal appearances. In addition to local printers, check prices for online printers such as Printing for Less.

Copywriting and Editing: You may want to hire a professional copywriter to help you write effective sales copy for your website and other book promotion materials. It’s also a good idea to have an editor or proofreader review your website and marketing materials.

Email Marketing: You will pay monthly or per mailing fees to the company that manages your opt-in mailing list. Some services, like Mail Chimp, waive their fees until your list gets to a certain size.

Review Copies: Printing, packaging and postage for review copies sent through the mail.

Publicity: There are a number of free online press release services, such as PRLog and Free Press Release. To get wider distribution for your most important releases, you will need to use a paid service like PRWeb.

Learning: There are a number of blogs and newsletters with helpful book marketing information. But don’t forget to budget funds for books, teleclasses and other opportunities to get more in-depth Education about publishing and book marketing, and for dues to writing and publishing organizations. You’ll be more effective at promoting your book if you know how to do it properly.

Administrative: You may need help in implementing your book marketing plan, especially if you have a day job. There are a number of virtual assistants who specialize in working with authors. You may also want to invest in consulting services from a publishing or book marketing coach to help you develop your book promotion strategy.

Other Expenses: Additional expenses may include travel, book fairs, book award entry fees, advertising, and administrative expenses such as postage and internet access.

The best way to develop a budget is to assign a projected cost to each element in your book marketing plan. Then you can break down your expenses by month, to arrive at a monthly budget.

Dana Lynn Smith is a book marketing coach and author of the Savvy Book Marketer Guides. Get your free free book marketing plan outline at The Savvy Book Marketer blog, and follow @BookMarketer on Twitter for more book promotion tips.

Source: Business Plan Outline
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Online Promotion Tip: 7 Must Haves for Author Online Press Kit

Posted by Teresa, Friday Jun 11, 2010

Some may say gone are the days of the traditional press kit where you have a two pocket folder with your press release on one side and the sheet of endorsements or reviews on the other. Even though these may still be relevant, there is something that is more vital than ever for authors to have and that is an online media (or press) kit.

Like the traditional press kit, you will want to include a recent press release and a list of reviews in your online press kit, however, a few more things will help round out the online press kit such as:

1) Book Cover Image – In a jpeg file format and in a few different sizes to help facilitate placement on websites and print.

Read Full article:
 

10 June 2010

In All Probability: A Collection of Short Stories - Most recent Amazon reviews

8 Jun 2010

By Ms. J. Lee "Buggsy2008" Amazon Live Link

In All Probability by Steve Morris is one of the best collections of short stories I have read in a while. Normally I stick to novels, but after reading this I am looking forward to reading his next book.

The book contains thirty short stories, each one more bizarre than the last. They start of seemingly normal, then gradually get more and more strange (in a good way!). I found myself trying to work out how each story would end, and sometimes I was right, others I was completely off the mark. Each story took around five minutes to read, which makes the book perfect if you are on a journey, or if you have a busy schedule and don't have the time to read for hours on end.

The ability to write a successful short story is an aquired skill. You need to fit an entire story into only a few words. It's not as easy as it seems, being a writer myself I know how difficult it can be at times to fit it all into so few words. Sometimes you make it work and sometimes you don't... well Steve made it work, not only once but thirty times over in this book. He's clearly a very talented writer, and has a unique style, these combined should make for a good writing career.

I would recommend this book to anyone who likes to read, whatever your normal reading tastes you will enjoy this book. I will definitely be in line to buy his next book!
 
 
 
June 2, 2010
By The letter "M" Amazon Live Link
 
I need to pretext this by saying that I love good short stories. The problem is that many authors cannot pull it off properly. The characters usually seem too thin (sometimes non-existent) or the stories omit any descriptions to make room for dialogue or narrative. In All Probability is interesting because I felt myself feeling empathy for most of the characters while enjoying a well written prose. Morris does well at spinning intriguing tales where the characters seem, well, human.
 
The diversity of the stories was also interesting. Not only do the characters come from all walks of life, convincingly told by the way, but the stories range from the subject of haunting spirits to espionage to dreams and memories.
 
The book is dense with short stories, and, while their are some that I think could have been better, most are very well done. I almost want to complain about the brevity of most of them, but some part of me thinks that is one of the things that I liked most about the book. I very much enjoyed reading a whole story while I was eating my cereal or in one of the other few calm moments of my otherwise hectic life.

7 June 2010

Book Marketing Mondays: Don’t Go At It Alone | The Official BookBuzzr Blog

Most authors achieve a lifelong goal when they write and publish a book. But it’s not long before the stark light of reality hits when they realize that they now have to put on the hat of marketer. For many, they have no desire to engage in book marketing, or sales activities, and yet the success of finding new readers for their book will depend on it.

One principle I learned early on is that you can achieve a lot more success with people behind you than you can achieve if you try to go at this alone. And not just in getting people to read your book and asking them to tell others about it. I’m talking about ways to get your name in front of many people. By default, then, your book will ride on the coattails of your exposure.

So, how can you accomplish this? Consider these ideas:

Read full article at:
Book Marketing Mondays: Don’t Go At It Alone The Official BookBuzzr Blog
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