24 April 2010

How to Sell Books to Gift Shops and Specialty Retailers

Bookstores are the traditional place to sell books, but sales opportunities abound with gift shops and specialty retailers. Potential retail markets for books include national chain stores, regional chains, thousands of small independently owned gift and specialty shops, and specialty online stores.

One advantage of marketing a book to gift and specialty stores is that there is usually little competition from other books. And retailers have the opportunity to cross-promote your book with related items.

Look for retailers that are a good fit for your particular book and don't be afraid to think outside the box. Here are a few examples of places to market a book:
  • Cookbooks in kitchen shops, gift shops, specialty food stores, and upscale grocery stores
  • Children's books in toy stores and the gift shops of children's and science museums
  • Gardening books at gardening centers, gift shops, and botanical gardens
  • Chic lit and gift books in clothing boutiques
  • Travel guides and regional titles in hotel gift shops, tourist attractions, RV parks, gift shops, chambers of commerce and visitor centers.
  • Health, diet, and exercise books in fitness centers, pharmacies, and beauty salons
  • Inspirational and gift books in hospital gift shops
  • Golfing books in golf pro shops and sporting goods stores
  • Home decorating books in gift shops and home d├ęcor stores

"First of all, you have to have a quality product that is conducive to the gift market," advises Max Davis, the author of 15 books. "The book I had the most success with was Never Stick Your Tongue Out At Mama & Other Life Transforming Revelations. I sold about 100,000 copies to gift shops," he says.

Fine out more Read the Full Article for topics such as:
  • Selling to Hospital Gift Shops
  • Locating Gift and Specialty Retailers
  • Contacting Retailers
  • Displays and Promotions
  • Setting Discounts and Sales Terms
  • Resources

Source: Dana Smith, book marketing blog
Dana Lynn Smith is a book marketing coach and author of the Savvy Book Marketer Guides. For more tips, visit her book marketing blog and get a copy of the Top Book Marketing Tips ebook when you sign up for her free book marketing newsletter.