14 December 2009

The Who, What, and Where of Marketing

Source: Bookhitch.com

Marketing encompasses the 4 P’s, or your marketing mix. These are the elements that come together to form your marketing plan. So, when you talk about marketing, you are talking about your product, price, promotion and distribution (place).


Promotion is highly important because you have to define who your target market and target audience are, and use promotional tools such as advertising, direct mailings, social media, public relations, trade shows to reach these individuals.

We will explore ways to pinpoint your target audience, go over a few effective marketing strategies, and find the best locations to market your genre.

Know WHO your audience is: In order to effectively target an audience in your genre, you must clearly understand and define who your target market really is. You can also narrow down your target market by defining your target audience. For example, specifically define what genre your book is: If you have a historical Romance book your target market would be Romance readers, but you can narrow this audience down a bit by targeting Historical Romance readers as well.......Find out more.

Know WHAT you can do to market: It’s not enough to say I am going to advertise, or send out direct mailings these days. You have to think of unique ways to raise awareness of your book.......Find out more.

Know WHERE to Advertise: Once you are familiar with the who and what of marketing your genre, knowing the best settings to showcase your book is the next step. Remember, location is key
.......Find out more.